Natasha Denona was born in Croatia in 1970 and raised in Aachen, Germany. Growing up she developed a deep love of aesthetics and a keen mind for all things science from her mother; a chemist and technical illustrator. She was surrounded by a diverse and creative culture in Germany, equipping her with cunning traits that helped her forge her passions into a very successful career.
Natasha's multifaceted artistic talent became evident at an early age. At 13 she studied both modern dance and classical ballet. Even as at this young age the beginnings of her makeup artistry career were apparent as Natasha was applying makeup to all the dancers in her company, including herself, before every performance. At 15 she expressed her artistic talents through painting where she had the opportunity to exhibit her work at a gallery for young artists, later in high school she enrolled in photography major.
When Natasha turned 18 she moved to Israel as a solo dancer in a well-known dance company while simultaneously launching herself into a new career as a fashion model. Mesmerized by the world of high fashion she tirelessly studied her environment and all the processes taking place; the makeup techniques, the lighting, the choice of shooting angles. When she was offered a position in an Israeli production of the musical Cabaret (under renowned French director Jerome Savary) her technical makeup skills received a significant boost. Here she learned about makeup for the stage directly from the master - actor Michel Dussarat, who was the lead in the French production and served as the mentor for the Israeli performers. Upon finishing she jumped into the role of the lead artist in all of her upcoming performances; doing makeup for herself and others. Natasha realized over time that what she enjoyed the most was the artistic design and preparation that makeup artistry offered more than the performance itself.
Natasha became a mother at 25 with the birth of her first daughter Liyan. She made the decision to stop modeling and focus on her family and the newly chosen profession: makeup artistry. Drawing from all of her experience both on stage and off, Natasha was able to tailor her own version of a year-long internship during which time she created a dazzling portfolio using well-known actresses and models. Her inherent talent mixed with a truly unique life perspective merged into an artistry style that was nothing short of revolutionary in1990’s. Natasha's inspired work caught the eye of Israel’s leading fashion photographer, Ron Kedmi, who promptly offered Natasha her first professional job: which included both a catalog and extensive campaign for fashion designer Hagara. This was soon followed by more campaigns and covers for leading brands and magazines. Natasha and Ron became the uncontested national industry icons throughout their 10-year collaboration. In 2002 and 2006 Natasha was honored with the prestigious Makeup Artist of the Year Award from the Israeli Fashion Awards; often called the Oscars of the Israeli Fashion Industry. This nationwide recognition attracted many aspiring makeup artists to her doorstep prompting her to establish the Natasha Denona Makeup Academy which is located at the center of Tel Aviv’s most fashionable district. Here Natasha, a teacher, and mentor at heart still personally conducts makeup lessons and demonstrations, always offers support to her students and protégés as they launch successful careers.
Natasha took her vast industry experience and her knowledge of science and formulations to design and launch her very own line of technologically advanced luxury makeup products Natasha Denona Makeup. As a working professional makeup artist and the creative director of her own brand, Natasha is able to curate trend-setting shades and cutting edge formulas to produce a line of products that modern women had only dreamed of. Natasha Denona consistently brings the world of high fashion makeup artistry into the global marketplace in an exceptionally user friendly way.
For Natasha Denona makeup is the ultimate living art form. She has always had a profound love of aesthetics and uses her innate creativity, and technical skill to produce amazing works of art. Natasha believes makeup should be an extremely personal, and totally unique composition crafted for a single pinpoint in someone’s life. This means that the application of makeup should always enhance the face and should never dominate or obscure an individuals’ unique features. By following her philosophy makeup adds life to features, glorifies skin tone, and creates the most beautiful individual work of living art.
As a technical artist, she finds observation to be the crucial first step of any high-quality makeup application. Natasha takes time to carefully observe and connect with her subject to develop the overall strategy first, before mapping out corrective techniques, shades, and formulas to optimize the client’s appearance. This planning step is one of the elements that sets Natasha apart and allows for a complete capture of the client’s personality, style, and even mood at that moment.
Natasha’s modern makeup vision along with the principles of truly studying the face to create the most aesthetically pleasing result, was revolutionary when she introduced them in the 1990s. Since then this method has been practiced among professional and growing makeup artists. It is also the building block of learning for students attending her prestigious Academy.
Today Natasha Denona’s unique perspective is the driving force behind the creation of her stunningly modern line of luxury cosmetics. Each product has been meticulously designed to allow individuals to express their own creativity and appreciate their own unique beauty story. As a working professional makeup artist and the creative director of the brand, Natasha is able to create trend setting colors, textures, and combinations, and invent ideal formulas, to produce a line of products that modern women had only dreamed of.