Beauty entrepreneur, working makeup artist, and creative director of her own brand, Natasha Denona is the visionary behind Natasha Denona Makeup International[CR1] , a luxury line of trend-setting products that has quickly achieved cult status in the global beauty market. Designed for professional makeup artists and everyday women alike, her award-winning formulas are poised at the cutting edge of modern beauty.
Born in Croatia in 1970 and raised in Germany, Natasha inherited a love for the arts and a keen scientific mind from her mother, a chemist and technical illustrator who would often bring Natasha with her to the lab. A student of dance from a young age, Natasha’s first experience with makeup artistry happened backstage, where she showed a precocious ability to apply her own stage makeup. In a few years’ time—while performing as a soloist under renowned French director Jérôme Savary—Natasha was creating innovative stage looks for the entire company. Entering the world of high fashion as a model at the age of 18, her makeup skills continued to evolve. Absorbing all there was to learn behind the scenes at fashion shows and shoots, she studied every detail, developing a heightened awareness of texture, color, and how light interacts with the face.
After becoming a mother Natasha made the decision to step offstage and focus her energy on makeup artistry. Within a year she had created a groundbreaking portfolio using well-known actresses and models. Entirely self-taught, her raw talent had evolved into an immediately recognizable style that was nothing short of revolutionary. Bold but accessible, Natasha's portfolio caught the eye of leading fashion photographers, and she was soon topping the list of must-have artists. Over the next 10 years Natasha became an internationally recognized leader in her industry, producing multiple luxury fashion campaigns and covers for leading magazines.
With a client-base that ran the spectrum from ordinary women to supermodel Bar Rafaeli, Natasha noticed a demand for products that bridged the technological savvy of a makeup artist’s kit with the ease of everyday makeup. From early experiences in her mother’s lab to years spent working with women around the world, Natasha drew from her unique skill set to personally develop never-before-seen formulas made of the highest quality ingredients. Exploding onto the market, Natasha’s elevated eyeshadow palettes flew to the top of must-have lists—including Allure’s Best of Beauty 2018—and a cult following was born. Richly pigmented, highly blendable, easy-to-use, and comfortable for the everyday woman to wear, these palettes formed the cornerstone of her brand.
Following on the heels of this success, Natasha continues to bring trend-setting formulations from the lab to an ever-growing fanbase, while also sharing her skills at events like SEPHORiA—where she presented top-rated Masterclasses in 2018 and 2019—and during popular appearances at The Makeup Show. From social media tutorials to online engagement, she values the role of educator and innovator, and remains devoted to helping makeup lovers around the world tell their own individual beauty story.