Thank you for visiting the Natasha Denona Makeup website (the “Website”). Natasha Denona Makeup LLC (the “Company,” “we” or “us”) provides this Privacy Policy to explain how we collect, use and share information from you when you use the Website and to help you make an informed decision as to whether to use or continue using the Website. Who controls my personal information? Any personal information provided to or gathered by Company is controlled by: Natasha Denona Makeup LLC 39 East 30 th Street Ground Floor New York, NY 10016 UNITED STATES What information does Company collect from me? The amount and type of information we gather depends upon your use of the Website and, in some cases, what type of information you choose to disclose. We may collect the following information from you: Personal Information We collect information from you when you voluntarily register with Company and/or submit your personal information to us over the Website. Such personal information may include your name, email and postal addresses, phone number, Products purchased, educational and training materials and information requested, any customer identification number assigned to you by our payment processor, and other information which you voluntarily provide to us. Information You Make Public The Website may contain features that allow you to upload, post, transmit, display, perform or distribute content, including personal information about yourself. For example, you may choose to include personal information [Y1] [g2] within a public-facing review of one of our Products. [GS3] Any information that you choose to disclose by means of such features becomes public information over which Company is unable to exercise control. You should take caution when deciding to disclose personal information by means of such features. Device/Internet Connection Information When you use the Website, we automatically gather information made available by your web browser (such as Microsoft Edge or Google Chrome), Internet service provider (such as Comcast or Time Warner), and device (such as your computer, phone, or tablet), depending on your settings for each. For example, we may collect your IP address, information about the operating system or type of device you use, the date and time you access the Website, your log in attempts, and the location of your device. Information Provided by Third Parties Company may receive information about you and your Internet activities if you have provided it to a Third-Party and we subsequently acquire the information from the Third-Party. For example, if you request information from a Third-Party regarding one of Company’s training courses, said Third-Party may pass the information on to us so we may contact you. Payment Information All payments are processed by third-party vendors, including PayPal, and not Company itself. If you make a purchase on the Website, credit card numbers and related information, such as billing address, card number, and the expiration date of the card (“Credit Card Information”) is collected from you, but such information is sent directly from you to our payment processors through embeddable widgets and is never stored or otherwise retained by Company. Other Information From time to time, we may obtain other information from you, such as when you make a claim for a prize pursuant to a contest or other promotion run on the Website, when you request assistance through our customer service department, and when you voluntarily subscribe to a Company service or newsletter. You will always be asked to provide such other information voluntarily, and we will not collect it without your permission. How does Company use Cookies? [GS4] “Cookies” are files that are placed on your device by websites you visit. The purpose of a Cookie is to identify you as a unique user of the Website. We currently use Cookie technology to associate certain Internet-related information about you with information we already have in our database, for the following purposes: To Verify You and Manage Your Permissions. We use Cookies to verify your account and make it so you do not have to reenter your username and password each time you use the Website, and to keep Products you’ve previously placed in your shopping cart there between visits to the Website. We may use Cookies to display the last Product you looked at to you when you revisit the Website. Similarly, we use Cookies, including Google Tag Manager, to keep track of what privacy settings you have consented to, and those from which you have opted out. To Analyze User Trends. We also use Cookies for analytics and performance—that is, to gather information that helps us understand how you and other users engage with the Website and our Third-Party partners and figure out how to do it better. The Third-Party analytics vendors we work with include Google Analytics [g5] . To Provide Support to You. We also use Cookies, including those placed by Third Parties, to provide customer support services. To Advertise to You. We also use Cookies, including those placed by Third Parties, to deliver advertising that may be of interest to you. For example, we may use Cookie or web beacon technology in email messages sent to track your response. You can manage Cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new Cookies, how to have the browser notify you when you receive a new cookie, how to disable cookies, and when cookies will expire. If you disable all Cookies, however, some features and services of the Website may not work. How does Company use my information? We use the information we’ve gathered from you, including through Cookies and web beacons, for the following purposes: To Communicate with You We use information gathered on the Website to personalize communication with you, and to respond to your requests for products, services, and information. By providing your email address to Company through the Website, you consent to receive advertising emails from us. You can unsubscribe to advertising emails at any time by clicking the unsubscribe link within the email, or by contacting us at wecare@NatashaDenona.com [Y6] or through the Contact Us form on the Website Please note that, even if you unsubscribe from advertising emails, we will still send you any necessary, non-promotional emails about your account or updates to our privacy policy and terms. To Improve the Website Company uses the information we collect from you and other users to provide and improve the Website. As explained above, we use Cookies, including those placed by Third Parties, to gather statistical information that helps us understand how you and other users engage with the Website and improve its performance. To Personalize Your User Experience We use information gathered from Cookies to determine whether you are logged in or not, to allow you to set personal preferences when using the Website, and to make it so you don’t have to reenter the same information when you visit the Website several times within a short timeframe. To Advertise to You As explained above, we use information gathered through Cookies and web beacons, including those placed by Third Parties, to deliver ads to you once you’ve left the Website. How does Company share my information? To Fulfill Your Orders We may transfer your information to Third Parties when necessary to provide a product or service that you order from us. For example, as explained above, your credit card information is provided directly to our payment processor through the Website so that you can be charged (and we can be paid) for your purchase. To Advertise to Others We may share your reviews and comments about Company to advertise and market our products and services [Y7] [g8] . [GS9] If you want us to stop using the personal data you have provided in these ways, please contact us wecare@NatashaDenona.com or through the Contact Us form on the Website . To Our Affiliated Companies We may disclose, transfer, and sell your information to our affiliated entities—that is, businesses that have common ownership with us—at our discretion, in which event, your information shall be treated by the affiliated entities in accordance with this Privacy Policy. Should Company be subject to an acquisition, merger, sale or other change of control or business entity status, we reserve the right to transfer or assign your information as part of that acquisition, merger or sale. To Our Third-Party Partners We may disclose your personal information as needed to our Third-Party service providers and advertising partners. For example, we may share your email address with our email fulfillment provider. To Comply with Legal Process and Prevent Harm We may disclose your information to respond to subpoenas, court orders, and other legal processes. In rare circumstances, we may disclose personal information when we believe it is necessary in order to prevent illegal, fraudulent, or injurious actions that may cause harm to individuals. How and where does Company secure my information? Company, and the Third-Party vendors we use to store your information, employ security measures (such as SSL encryption and HTTPS protocol) to protect against the loss, misuse, and alteration of the information under our control. For payment processing, we use PCI compliant payment processing and card holder data solutions. However, no system can be completely secure. Therefore, although we take steps to secure your information, we cannot promise, and you should not expect, that your personal and commercial information, or other communications, will always remain secure. Company stores personal information in the United States. If you are visiting the Website from a location outside of the United States, your connection will be through and to servers located in the United States, and all information you provide will be processed and securely maintained in our web servers and internal systems located within the United States. By using the Website you authorize and specifically consent to the transfer of personal information to the United States and its storage and use as specified above when you provide such information to us. How can I access or correct my information? You may access all information we’ve collected about you for purposes of correcting, amending, or deleting such information. Access can be obtained by contacting wecare@NatashaDenona.com or through the Contact Us form on the Website . To [Y10] protect your privacy and security, we may take reasonable steps to help verify your identity before granting access or making corrections. Under California’s “Shine the Light” law, California residents who provide personal information to the Website may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at wecare@NatashaDenona.com [Y11] or through the Contact Us form on the Website . How does Company protect the privacy of children? Company will never knowingly collect any personal information about children under the age of 13. If we obtain actual knowledge that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because we do not collect such information, we have no such information to use or to disclose to Third Parties. We have designed this policy in order to comply with the Children’s Online Privacy Protection Act (COPPA). Does Company respond to Do Not Track (DNT) Signals? DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked. Company does not currently respond to DNT requests. What about Third-Party practices? Third-Party Cookies and Web Beacons Advertising agencies, advertising networks, and other companies (together, Third Parties) who place advertisements on the Website and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. Except as expressly provided herein, we do not control Third Parties’ use of such technology and we have no responsibility for the use of such technology to gather information about individuals. It is up to you to familiarize yourself with the privacy practices of such Third Parties. Third-Party Links The Website and email messages may contain hypertext links to the Website of Third Parties. We are not responsible for the privacy practices or the content of such other websites. Linked websites may contain links to websites maintained by Third Parties. Such links are provided for your convenience and reference only. We do not operate or control in any respect any information, software, products or services available on such Third-Party websites. The inclusion of a link to a website does not imply any endorsement of the services or the site, its contents, or its sponsoring organization. How will I find out about changes to the Privacy Policy? Each time you use the Website, the then-current version of this Privacy Policy will apply. Although most changes are likely to be minor, we reserve the right to modify this Privacy Policy by posting such modification on this page; however, if changes are significant, we may provide a more prominent notice or email you. Unless we receive your express consent, any revised Privacy Policy will apply only to information collected after the effective date of such revised Privacy Policy, and not to information collected under any earlier version.